Girl & Dragon Wine / TalkinThings · 2022

A wine label that comes alive, with no app to install.

A Web AR experience for Girl & Dragon Wine: point a phone camera at the label and the dragon on it comes to life, right in the browser.

Role
Unity Developer
Team
CinematicVR · TalkinThings
Stack
Web AR · image tracking
Project video: the Girl & Dragon Web AR experience.

01 — THE PROBLEM

Nobody installs an app to look at a wine label.

Girl & Dragon Wine and TalkinThings wanted the bottle itself to tell the brand’s story: a magical world of adventure, with the dragon from the label at its centre. The experience had to start the moment someone pointed a phone at the bottle.

02 — THE BUILD

Two decisions that kept it instant.

  1. Browser-first, no install

    The whole experience runs in the mobile browser, with no app store step between curiosity and the dragon.

  2. The label is the marker

    The wine label itself is the tracking target, so there’s no QR code to print and the packaging works as designed.

03 — THE IMPACT

apps to install
0
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