Maciej Zień / Łukasz Jemioł / Jacob Birge · 2020
A fashion showroom you can visit from home.
Lookroom, a VR app for fashion brands: designers capture their collection with a camera and a smartphone app, then show it in a virtual showroom that clients can explore from every angle, from anywhere.
- Role
- Unity Developer
- Team
- CinematicVR
- Stack
- VR app · Oculus Go · cardboard viewers · 3D product capture
01 — THE PROBLEM
Fashion fairs are expensive, and clients aren’t always in town.
Designers rely on showrooms and fashion fairs to present collections, which is costly, wasteful and out of reach for clients outside the capital. Lookroom set out to bring the showroom into VR: a virtual fashion show you can attend without leaving home, and eventually a place to shop.
02 — THE BUILD
Three decisions that made it work for designers.
Capture with a camera and a phone
Collections are captured with dedicated cameras and a smartphone app. It’s simple enough for designers to do themselves, or the team can run the shoot in their atelier.
A catalogue each brand controls
Each brand’s collection appears as a virtual catalogue in the app, and designers can personalise it and keep adding products.
Launched with three designer brands
The first VR sessions were shot with Maciej Zień, Łukasz Jemioł and Jacob Birge, who can now show a full collection to a client using just the app.
03 — THE IMPACT
- designer brands at launch
- 3
- view of every product
- 360°